Success in 2024: Influencer Tips and Trends

As we step into 2024, several trends are set to shape the landscape, offering influencers new opportunities and challenges. Check out these top trends and tips that will define the influencer space in the coming year.

1. The Rise of Video Continues

Video content has been a driving force, and in 2024, it's showing no signs of slowing down. Short-form videos on platforms like Instagram (Reels), TikTok, and YouTube (YouTube Shorts) will dominate. To leverage this trend, influencers should focus on creating visually appealing, concise videos that encapsulate their brand essence, catering to the preferences of the millennial audience.

2. Video Captions ON

With the surge in video content, captions play a crucial role. Apart from enhancing accessibility, captions make it easier for silent viewers to engage. Many users keep their phones on silent, and without captions, your content might get overlooked. Incorporating captions not only broadens your audience but also boosts discoverability through SEO. Look to successful examples like Rare Beauty for inspiration.

3. AI Adaption

Artificial Intelligence (AI) is making waves in social media, but the challenge lies in balancing its use with human creativity. Users are wary of AI-generated content, so influencers should adopt AI subtly, maintaining authenticity. Brands like Love Shack Fancy have successfully used AI for creative and on-brand graphics, showcasing the potential of this technology in influencer marketing.

4. Entertaining Content

Gone are the days of overly promotional content. In 2024, audiences seek entertainment on social media. Influencers should shift their focus towards creating engaging and entertaining content, such as memes and light-hearted videos. Take a cue from OSEA's Black Friday Sale promotion, featuring a delightful puppy video coupled with a caption that subtly mentions the sale.

5. Keeping an Eye on Threads

Despite an initial buzz, Threads is making a comeback. With added features and growing user interest, influencers should keep an eye on its development in 2024. While it may not be suitable for all businesses yet, staying informed about emerging platforms is crucial for influencers seeking to stay at the forefront of social media trends.

6. Emphasis on Authenticity and Transparency

Authenticity continues to be a cornerstone for success. Influencers should prioritize building genuine connections, sharing User-Generated Content (UGC), and offering behind-the-scenes glimpses. Summer Fridays sets a remarkable example by frequently showcasing real people using their products, fostering an authentic brand image.

7. Influencer Marketing with a Twist

Influencer marketing remains potent, but the emphasis is shifting towards authenticity. In 2024, influencer campaigns should be subtle, avoiding a salesy tone. Careful selection of influencers and content that aligns with the brand's narrative will be key to success.

8. Social Media Platforms As Search Engines

Millennials and Gen-Z increasingly use social media as search engines. Influencers should optimize their posts for SEO to enhance discoverability on both social media and traditional search engines like Google. Understanding the power of SEO and keywords will be essential for influencers looking to maximize their reach.

Thriving in the Influencer Landscape

Embrace these trends and adapt your strategies accordingly. Whether you're a seasoned influencer or just starting, staying informed and aligning your content with evolving trends is the key to success in the dynamic world of social media influencing. Keep these tips in mind, stay authentic, and make 2024 your most influential year yet!